Published Mar 15, 2023
Detox. It’s a word that’s thrown around a lot lately, especially online. We are told we need to detox our body, our home, our friend group and pretty much everything else in our lives. It has even made its way into the beauty industry with skin detoxing becoming a new beauty trend. But what does ...Stress. Everyone deals with it and we know it is bad for us, not only for our mental well-being but for our body as well. But did you know there is a direct correlation between psychological stress and the skin? And it’s cyclical! Stress causes skin issues and in turn, those skin issues cause str...Are less ingredients in a skincare product better or more? One train of thought is that more must be better because you’re getting multiple active ingredients in a single product and if formulated properly, it can be a gamechanger for a skincare routine. On the other hand, the phrase less is more...The skin is home to a community of billions of friendly living microorganisms known as the skin microbiome. It is the skin’s own immune system, protecting the body from invading pathogens like infection, cancers, and toxins in addition to being an actual physical barrier against external environm...Let’s face it, there are so many great skincare products available today that treat most of our concerns — aging, pollution and even our sun care needs. But how is it that we don’t have purifying skincare to protect us from the environment around us? Coming out of a tumultuous year of “fear of th...I think we can all agree the last few years have been crazy. If you are feeling stressed, out of sorts or just plain down – you are not alone. In times like these, it is important that we take time to acknowledge how we are feeling and make a concerted effort to take care of ourselves. There are ...Hey there! Just in case you haven’t heard, we are Shielded Beauty — a revolutionary clean beauty brand disrupting the skincare industry. Last year, we launched a collection of products specially-formulated to nourish, fortify and protect the skin’s microbiome from harmful environmental invaders. ...“Trust your gut” is a phrase we often hear that encourages us to go along with our natural instinct. Every day we are tasked to make different decisions, and we hope that we make the right choices by listening to our gut instinct. But can we take this phrase literally? How much can we actually tr...Microbiome skincare goes against everything we’ve been taught to do with our skin. Since they started populating the shelves, skincare products have focused on helping us to achieve perfection. “Ageless” beauty standards have taught us to over-exfoliate our imperfections away, use harsh pore-perf...You can feel it in the air, and you may even be able to feel it on your skin. Winter has arrived, which for us, means: colder air, harsher weather conditions, and an increased risk of skin sensitivity and dryness. You may be starting to reach less for your lightweight moisturizer and reach more f...Have you ever been *so* annoyed at your Mom for constantly berating you to wear your sunscreen? Unfortunately, this is one of those instances where Mom might have actually been right. You see, when it comes to skin — everyone’s is different. But there are a few cardinal rules that can actually...We couldn’t be more excited to bring you the results of our first clinical trials!Our team has been working diligently behind the scenes for the last few months, testing our collection of products on a wide range of various participants, and eagerly waiting to see the outcome. Our products are ch...Hero Ingredients Series — Part 1: All About Our Antimicrobial Hero Ingredient — Silver CitrateYou’ve heard of silver when it comes to your jewelry — but did you know that silver is an organic & natural antimicrobial ingredient that can be used in your skincare products? Metal in skincare isn...In recent years, there has been increasing awareness of the widespread, global environmental degradation facing this generation. Green consumption has become a rising topic of interest as consumers are starting to make more environmentally-conscious purchase decisions. Businesses have responded i...Usually when you think of trends that rise and fall in popularity — your mind instinctively gravitates towards the fashion industry. But what you might not know is that the skincare industry also sees evolving trends that come and go. 2020 saw a sharp increase in the sheer amount of probiotic ski...